Philly’s: Visual Identity Through 3D Rendering

This project focused on developing a set of high-quality 3D renders for Philly’s, a modern ice cream brand characterized by bold typography and a minimal design system. The objective was to accurately represent the physical qualities of the packaging, material texture, print contrast, and lid embossing, while maintaining a clean, consistent visual language across color variants. Lighting was calibrated to highlight the form and surface finish of each container without overpowering the design. These renders were intended for use in both brand communication and marketing assets.